Is a Facebook Page Applicable for B2B Businesses?
In times when Internet is almost on the same level as food on the hierarchy of human needs Social Media and Inbound Marketing are becoming the essential tools for businesses to get found and engage with their target audience. More and more companies are using their social network profiles to promote their brands and services. This strategy earned well deserved respect among small and B2C businesses. But does it work for B2B enterprises as well?
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How Not to Create a Facebook Page for a Business: Five Costly Mistakes to Avoid.
Don't Start
The biggest mistake is not creating a Facebook business page. You've got to be in to win. So, whatever you decide to do, make a start, do something today.
Don't Engage in Conversation
Facebook is a fantastic place to receive accurate, timely and potentially invaluable feedback on your company and its products. Conversing with real customers can, however, cost your ego dearly.
- Useful marketing information is often disguised as offensive flaming, criticism hurts.
- 90 percent of communication is non-verbal, even your business's communication on Facebook. This means acting in response to Facebook feedback, acting means change, and change can hurt.
You don't have to fix everyone's problem or be an anger-management coach, just be respectful and count to ten before replying and you will reap the benefits in the long run.
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